What is AI Marketing: Use Cases, Tools & Trends in 2025To address this issue, organizations can invest in hiring the data scientists and engineers they need, or go to a third-party vendor for help training and maintaining their AI marketing tool. Both approaches have their advantages and disadvantages, primarily around the level of investment an or

A Guide to AI Marketing Analytics for Marketing ProfessionalsWe've also touched on the process of implementing AI marketing automation practices in your business. Many businesses use CRM software to record details about their leads, customers, and sales, and this can rapidly accumulate a wealth of data. For example, without AI, you might mistakenly